Loomod, a team of Shopify Web Development and Custom Shopify Application Development experts, successfully delivered a tailored eCommerce solution for an established European cosmetic brand in the beauty and skincare industry. With operations spanning the United Kingdom, Ireland, and the United States, the client required a strong, high-level and scalable solution to meet region-specific demands. Loomod’s strategic approach and technical expertise ensured a seamless Shopify experience, aligned with the brand’s global growth and customer experience goals.
The Challenge | A Need for Location-Based Pricing Across the USA Market
With over a decade of experience in the cosmetics industry, our client operated three separate Shopify stores, serving customers in the UK, Europe, and the USA. While Shopify allows pricing adjustments between countries, it lacked the capability to handle state-wise or ZIP code-based pricing, which posed a significant operational hurdle especially for their USA store.
The core problem stemmed from how they managed their inventory in the USA—state-specific stock allocations meant product costs varied across regions due to differences in storage, logistics, and local partnerships.
Example: The same skincare product was priced at $19 in New York and $10 in Texas due to varying backend expenses.
However, the client’s brand core values emphasized free shipping and transparent pricing. They were unwilling to offset costs by inflating shipping charges or applying hidden fees. The client requested a solution to dynamically adjust product pricing by ZIP code or IP-based location, ensuring fair, region-specific pricing without compromising on user experience.
The Solution | Loomod Built A Custom Shopify App
Loomod developed a tailored eCommerce solution—a custom Shopify app that delivered seamless dynamic pricing adjustment based on the customer’s location.
Key Features of the Solution At A Glance
IP-based Pricing Detection
The custom app identifies the shopper’s location at a higher level of accuracy to determine applicable state or region.
ZIP Code-Based Pricing Rules
ZIP Code-based pricing rules allow for differentiated pricing per state based on inventory allocation and cost. This ensures that customers always see accurate, region-specific prices that reflect the real logistical and operational expenses tied to their location.
Inventory Visibility by State
Shoppers are automatically shown only the products available in their specific state, preventing orders for out-of-stock items elsewhere. This eliminated cross-region inventory conflicts and streamlined the fulfillment process for both the customer and the store.
Custom Admin Dashboard
The dashboard provided an intuitive interface where the admin could manage state-wise pricing, product availability, and inventory rules in real-time. This centralized control reduced manual effort and made regional pricing updates fast, accurate, and scalable.
By introducing this region-specific pricing model, Loomod helped the client automate what was previously a manual, error-prone process, while maintaining the integrity of the core values of their brand.
The Outcome | Smarter & Smoother Operations, Happier Customers
The results offered by the custom Shopify application developed by the experts at Loomod were immediate and impactful. The cosmetic store that we catered to was able to satisfy their e-commerce website visitors to the fullest with the outcome of the custom Shopify application development.
Reduced manual workload
The cosmetic store became hassle-free in managing pricing across states. That helped the cosmetic store to reduce their overhead costs. Moreover, it speeded up the overall efficiency of the store.
Improved customer trust
Building customer trust is a long-term process. With over a decade of reputation this cosmetic store had acquired a higher level of customer trust. The team, Loomod, had such a massive responsibility in protecting and enhancing that customer trust via this custom Shopify application. With that tailored Shopify custom app, we could showcase clear, upfront pricing based on location on the Shopify store websites.
Streamlined inventory management with state-specific visibility
When a website visitor checks out the Shopify web store, the custom Shopify app only showcases the products available in their specific state, eliminating the risk of ordering out-of-stock items from another region. This smart filtering system minimized logistical errors, reduced return rates, and improved overall fulfillment efficiency.
Zero reliance on shipping charges to manage price differences
Product prices reflect true regional costs without inflating shipping fees, staying aligned with the brand’s free shipping policy. This cosmetic store has maintained a free shipping policy throughout their business journey. The custom-made Shopify app ensured full pricing transparency, enhancing customer trust and purchase confidence especially across all U.S. regions.
Scalability | One-time Investment for smoothening operations for life-time
The app is now adaptable for other geographic markets too. Therefore, the cosmetic store can use it long-term without additional investments. That is because the custom Shopify app was built with flexible logic, allowing easy configuration for new regions, countries, or ZIP code rules. As the business grows, the same solution can seamlessly support pricing strategies in additional markets without redevelopment.
Why This Matters
This project demonstrates the importance of tailored Shopify solutions in solving real-world eCommerce challenges. By leveraging location-based pricing, the client not only gained operational efficiency but also strengthened their commitment to transparent, customer-friendly pricing.
Loomod | Your Trusted Partner for Custom Shopify Solutions
At Loomod, we specialize in building custom Shopify apps and delivering eCommerce experiences that adapt to your unique business model. Whether you need ZIP code-based pricing, inventory-specific product visibility, or dynamic pricing adjustments—we are here to help.
