In 2022, Loomod partnered with a fast-growing Australian direct-to-consumer (DTC) brand to optimize their Shopify store for better performance and conversions. As a team of Shopify UX and conversion optimization experts, Loomod was tasked with addressing key usability issues that were affecting the brand’s ability to convert high volumes of social media traffic into paying customers.
The Challenge
The above-mentioned Australian brand approached Loomod after receiving a large amount of traffic from social media platforms like TikTok, Instagram, and Pinterest. While this traffic brought strong engagement such as likes, shares, and product views, it was not leading to actual sales. The website’s conversion rate remained very low at just 0.56%, meaning only a small number of visitors were completing purchases. This showed a clear mismatch between the site’s user experience and what mobile shoppers from social media were expecting.
The Solution
Fixing the Funnel | A Conversion-Focused Redesign
To address the disconnect between traffic and conversions, Loomod adopted a data-driven and trust-centered strategy. The adopted strategy was specifically tailored to the behavior of mobile users coming from social platforms. The entire transformation spanned three months.
During that period of time, Loomod focused on three core areas as follows:
1. Redesigning the Mobile Shopping Experience
We at Loomod initiated the process by conducting a full UX audit of the store’s mobile version. Although a premium Shopify theme had been used, the actual mobile layout lacked polish and usability.
There we identified the major pain points as follows:
- Hard-to-tap buttons
- Cluttered product pages
- poorly placed “Add to Cart” button
The above mentioned elements were causing friction during the buyer’s journey.
Our team of Shopify development experts revamped the entire mobile flow, ensuring intuitive navigation, faster load times, and seamless checkout steps. We paid special attention to thumb-friendly design, minimal scrolling, and strategically placed call-to-action buttons that encouraged users to take the next step.
Our ultimate goal was to create a fluid, frustration-free shopping experience that aligned with how people interact on mobile devices.
2. Building Credibility Through a Genuine Review System
Trust was a major missing link in the former website. To build confidence among new visitors, Loomod implemented a strong, high-impact review system.
Rather than using generic testimonials or waiting for organic reviews, Loomod took proactive steps as follows:
- Former buyers were contacted directly through a targeted email campaign.
- As a gesture of appreciation, they were offered exclusive discount coupons for submitting honest reviews.
- Each review was verified for authenticity and displayed in a way that felt relatable and trustworthy to new shoppers.
These reviews provided valuable social proof, helping potential customers feel more comfortable making a purchase, especially when discovering the brand for the first time through social media platforms like TikTok or Instagram.
3. Establishing Trust Signals Across the Website
To further strengthen credibility, Loomod introduced a range of visible trust signals strategically placed throughout the site.
These included:
- Verified buyer badges next to reviews
- Secure checkout indicators
- Clear return policies and contact information
- Visual trust icons (like payment provider logos, shipping partners, etc.)
These elements worked together to assure new visitors, particularly those unfamiliar with the brand and made the impression that the store was legitimate, secure, and customer-focused.
By combining these strategies, Loomod successfully transformed the client’s Shopify store into a mobile-friendly, trust-focused environment that supported both user confidence and a smoother purchasing experience. This comprehensive approach set the foundation for the impressive results that followed.
The Results
The impact of Loomod’s intervention was both measurable and meaningful.
Conversion Rate Improvement
Before the redesign, the store’s conversion rate sat at a low 0.56%. It means that fewer than 1 in 200 visitors were completing a purchase. After Loomod implemented a mobile-first user experience and introduced strong trust signals like genuine product reviews, the conversion rate increased up to 2.75%. That is approximately a 5x improvement and it is a clear sign that users felt more confident and motivated to buy.
Average Order Value Growth
In the months following the redesign, the average order value (AOV) rose from AUD 80 to AUD 110. This suggests that not only were more people buying, but they were also spending more per transaction. That is a direct result of enhanced trust, improved navigation, and a more polished user journey with high-level user experience.
By closing the trust gap and redesigning the store with a mobile-first approach, Loomod transformed unengaged social media visitors into confident, paying customers. The improvements encouraged users to stay longer, explore products more deeply, and complete their purchases with ease.
The Bottom Line
This project demonstrates how trust and usability become critical drivers of eCommerce success, especially when targeting mobile-first audiences from social media platforms like TikTok and Instagram. With Loomod’s tailored Shopify optimization strategies, the client now enjoys both high traffic and high conversions.
